On Track Marketing Solutions 2017

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Orlando Marketing Consultant: Internet Marketing, Branding, Campaigns

Internet Marketing has become an Integral Part of Small Business Marketing

It is absolutely essential that a Small Business Marketing Plan include Internet Marketing.

So what are the critical components of an Internet Marketing Plan?

  • Your Web Site:
    Your web site needs to be a comprehensive and dynamic web site that is optimized to rank in Search Engine Result Pages for keywords and phrases someone would use to find a business or service in your industry. Web site content that includes relevant information about your industry will rank hire in the search engines than a self promoting website.

    It is highly unlikely that a web site with just a few pages and very little content will rank high enough on result pages to garner any traffic or inquiries for your business. In fact, your web site is a reflection of your commitment to your business and should portray you as an expert in your industry.

  • Social Media Participation:

    A strong social media campaign can catapult a small business into a bigger playing field and if executed properly can bring lasting success. 

  • Blogging and Video Blogging:


Our internet marketing experts employ a combination of valuable, proven Search Engine Optimization and Online Marketing techniques that can significantly improve your web site's ranking and position on the Internet. Depending on your budget and needs there are a variety of methods that can significantly improve Internet visibility, including:

  • Optimized Head, Title and Tags
  • Keyword Enriched Web Copy and Dynamic Content
  • Blogging / RSS Feeds
  • Online Press Release Submissions
  • Linking from Authority Sites
  • Google Page Ranking
  • Google Adwords
  • Google Adsense
  • Pay-Per-Click Campaigns
  • Search Engine Submissions
  • Directory and Inclusion Campaigns
  • SEO Statistical Web Analytics


Oh .. Those Google Updates!

Just when you thought you had your Search Engine Optimization, all sewn up!


Social Media Campaigns: Going Viral!

We take Social Media, seriously. And so should you.

Learn from successful viral campaigns like the "Will it Blend" YouTube video series produced Blendtec a manufaturer of commercial blenders"

The viral marketing campaign consisted of a series of infomercials demonstrating the Blendtec line of blenders, where the company spokes person, Tom Dickson donned a lab coat and blended everything from marbles, ipads and golf balls, adding an ingenious disclaimer "Don't try this at home".

The first episode was published on October 30, 2006 has garnered over 6.5 million views and the series is still going strong today.

We can also learn from Social Media Blunders, like: Amy's Baking Company Kitchen Nightmares, where owners took to facebook to slam their patrons and look complete idiots. Read about their disastrous plight online at the Huffington Post: Amy's Baking Company


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