It is absolutely essential that a Small Business Marketing Plan include Internet Marketing.
So what are the critical components of an Internet Marketing Plan?
- Your Web Site:
Your web site needs to be a comprehensive and dynamic web site that is optimized to rank in Search Engine Result Pages for keywords and phrases someone would use to find a business or service in your industry. Web site content that includes relevant information about your industry will rank hire in the search engines than a self promoting website.
It is highly unlikely that a web site with just a few pages and very little content will rank high enough on result pages to garner any traffic or inquiries for your business. In fact, your web site is a reflection of your commitment to your business and should portray you as an expert in your industry.
- Social Media Participation:
A strong social media campaign can catapult a small business into a bigger playing field and if executed properly can bring lasting success.
- Blogging and Video Blogging:
Our internet marketing experts employ a combination of valuable, proven Search Engine Optimization and Online Marketing techniques that can significantly improve your web site's ranking and position on the Internet. Depending on your budget and needs there are a variety of methods that can significantly improve Internet visibility, including:
- Optimized Head, Title and Tags
- Keyword Enriched Web Copy and Dynamic Content
- Blogging / RSS Feeds
- Online Press Release Submissions
- Linking from Authority Sites
- Google Page Ranking
- Google Adwords
- Google Adsense
- Pay-Per-Click Campaigns
- Search Engine Submissions
- Directory and Inclusion Campaigns
- SEO Statistical Web Analytics